Marketing Management ARAVIND - 09901366442 – 09902787224
WE
PROVIDE IIBMS MBA, EMBA, BMS, GDM, DMS CASE
STUDY ANSWERS, ASSIGNMENT SOLUTIONS, PROJECT
REPORTS AND THESIS
ARAVIND
- 09901366442 – 09902787224
Marketing
Management
Q.1.
(a) From a marketing perspective, what has Guinness done to ensure its
longevity?
(b) How would you characterize the
Guinness brand?
Q.2.
(a) What are the strengths and limitations of the Internet as a data collection
instrument?
(b) What is meant by a marketing
information system? Discuss, using examples, the main components of such a system.
Q.3.
(a) What are the advantages and disadvantages of co-branding? Suggest two
co-branding alliances that you think might be successful, explaining why.
(b) The product life cycle is more
likely to mislead marketing management than provide useful insights. Discuss.
Q.4.
(a)The marketing of services is no different to the marketing of physical
goods. Discuss.
(b) Discuss the role of service staff
in the creation of a quality service. Can you give examples from your own
experiences of good and bad service encounters?
Q.5.
(a)How would you justify the price differences for a cup of coffee that you
might encounter if you purchase it in a local office shop versus a top-class
hotel?
(a) Discuss how a company pursuing a
build strategy is likely to react to both price rise and price cuts by
competitors.
WE
PROVIDE IIBMS MBA, EMBA, BMS, GDM, DMS CASE
STUDY ANSWERS, ASSIGNMENT SOLUTIONS, PROJECT
REPORTS AND THESIS
www.mbacasestudyanswers.com
ARAVIND
- 09901366442 – 09902787224
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