Marketing Management ARAVIND - 09901366442 – 09902787224
WE PROVIDE IIBMS MBA, EMBA, BMS, GDM, DMS CASE STUDY ANSWERS, ASSIGNMENT SOLUTIONS, PROJECT REPORTS AND THESIS aravind.banakar@gmail.com www.mbacasestudyanswers.com ARAVIND - 09901366442 – 09902787224 Marketing Management Q.1. (a) From a marketing perspective, what has Guinness done to ensure its longevity? (b) How would you characterize the Guinness brand? Q.2. (a) What are the strengths and limitations of the Internet as a data collection instrument? (b) What is meant by a marketing information system? Discuss, using examples, the main components of such a system. ...